Salesforce Signs Definitive Agreement to Acquire Braze
View original at finance.yahoo.comSalesforce Signs Definitive Agreement to Acquire Braze SAN FRANCISCO & NEW YORK, October 20, 2026--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world's #1 AI CRM, today announced it has entered into a definitive agreement to acquire Braze (NASDAQ: BRZE), a leading customer engagement platform, for approximately $5.66 b…
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Braze shipped at the fastest pace in its history this past year; it will continue building as Braze and investing in its community of customers and partners, and Salesforce's platform will help it innovate faster.
60% confidenceBraze's platform powers trillions of messages and journey actions each year.
60% confidenceAI is raising the bar for marketers, who now need agentic solutions that understand customers, make decisions, and act in real time; Salesforce is moving to lead that shift through organic innovation and acquisitions meeting its M&A framework.
60% confidenceFollowing close, Braze's real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce's architecture and strengthen Marketing Cloud's cross-channel personalization at the scale needed to reach hundreds of millions of people.
60% confidenceBraze was built to turn live customer behavior into personalized engagement at scale, and combining it with Salesforce Marketing Cloud, CRM, and Data 360 will deliver a wow moment in every customer interaction.
60% confidence