Chipotle CEO talks $1M in Super Bowl giveaways, expansion plans

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• Middle East partner will double the size of their business in upcoming year

  80% confidence

• Restaurant industry is running about 4% pricing (year-over-year), Chipotle only running 0.7% pricing this quarter

  80% confidence

• 60% of Chipotle consumers have average household income over $100,000 per year and are still spending in tough economy

  80% confidence

• Chipotle expanding to new countries: Mexico, Singapore, and South Korea in 2025

  80% confidence

• Entry point on high protein menu is $3.50, side of protein is $3.80

  80% confidence

• 100,000 free meals were given away during Super Bowl, all codes claimed in seconds

  80% confidence

• Employees can make over $100,000 per year within 3-4 years at Chipotle

  80% confidence

• Chipotle does not have a staffing challenge and hasn't had one in the last couple of years

  80% confidence

• Chipotle does not want to implement dollar menu-style value pricing as it would devalue their core offering

  80% confidence

• Average price of chicken burrito in US is still under $10

  80% confidence

• Chipotle will open between 350 and 370 new restaurants in 2025, including 15-20 partner-operated restaurants

  80% confidence

• Avocado AI tool reduced time to onboard new hires by 75%

  80% confidence

• Happier Hour will likely be priced lower than $10 and feature tacos and beverage during mid-day

  80% confidence